Apple's is ready for its first major product launch in 2020 despite COVID-19-related disruptions earlier this year had the rumour mill spinning about a possible postponement.


Despite the novel coronavirus pandemic, Apple's earnings smashed records for the past two quarters, thanks to the company's strong sales force and lineup of new devices.

Apple Event: September 2020

Date, time and theme


Apple confirmed earlier this month their upcoming showcase will take place on Tuesday 15 September 2020 at 10:00 PST (Pacific Time), or 19:00 South African Standard Time (SAST).


If you're in other parts of the world, that would be 13:00 Eastern Time (EST), 18:00 British Summer Time (BST), 2:00 on Wednesday 16 September Japan Standard Time (JST) and 3:00 Australian Eastern Standard Time (AEST).


The event will be broadcast from Apple Park but held online, due to the novel coronavirus. This year's event is aptly titled Time Flies, which could be a reference to Apple's new Watch 6.

How to watch Apple's 'Time Flies' event


The stream below will go live at 19:00 SAST.


The event can also be viewed on Apple's website. This will be Apple's second event and first major product launch for the year, following the Worldwide Developers Conference (WWDC) hosted back in June 2020.


At the time, Apple announced new updates for iOS14, a new pencil and updates for iPadOS, and the release of macOS Big Sur. Tim Cook announced "historic changes" coming to Mac as Apple transitions to Apple Silicon.


For this year's event, we can expect announcements pertaining to the Apple Watch Series 6, as well as the rumoured Watch SE, an iPad Air 4, and a possible subscription offering known as Apple One.


We'll prepare an in-depth guide of all the announcements after the event.


Also read: Here's what to expect from the September Apple Event

iPhone 12 news


Unfortunately, no information about Apple's flagship iPhone 12 series is expected. While we wait, feast your eyes on Caviar's exclusive Space Odyssey Collection, with price tags of around R100 000 per device.

Apple Event: 'Time Flies' – How to watch the product launch [live stream]

Image via Let's Go Digital


The Space Odyssey Collection consists of three luxury models, the Space Odyssey Mercury, Space Odyssey Mars, and Space Odyssey Moon. There's more to these devices than just the astronomical price tags.


All three devices also contain fragments of the Muonionalusta meteorite – the oldest known meteorite on Earth found in Sweden. In addition, the Space Odyssey Mercury also contains particles from Mercury.


The Space Odyssey Mars edition contains a piece from Mars while the Space Odyssey Moon contains a real moon fragment. To ensure authenticity, each device will ship with a certificate.


Read more here: iPhone 12: Chat in style with the exclusive Space Odyssey collection


Caviar previously also released a premium Samsung Galaxy S10, as well as an iPhone 11 Pro worth R1 million, the iPhone 11 space collection, iPhone 11 Pro Discovery with bits of spacecraft, and a GoT-themed Galaxy Fold.

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