SABC and SAFA: Partnership negotiated, will be back on track_1

On 11 October 2019, South African Broadcasting Corporation (SABC) Group Chief Executive Officer (GCEO) Madoda Mxakwe revealed that the long-standing partnership with the South African Football Association (SAFA) would be back on track soon.

SABC and SAFA in new negotiations

The SABC confirmed that they were in negotiations with SAFA. The two entities’ negotiations were said to be progressing well.

It’s a matter of time before the two bodies sign a new contract that will see them resuming their partnership.

The two bodies had a fallout last year

Late last year, the SABC and SAFA clashed due to a disagreement over their contract negotiations. The disagreements prevented the South African public from being able to watch Bafana Bafana on the national broadcaster’s TV channels.

The public also couldn’t listen to soccer matches on SABC’s radio stations. Mxakwe’s announcement was echoed and confirmed by SAFA’s President Danny Jordaan.

He shared that the partnership between the two companies was, indeed, back on track.

Nelson Mandela Challenege to be broadcast

Jordaan enticed viewers by informing them that they could expect
to see the Nelson Mandela Challenge game on the SABC’s platforms on Sunday. The
match is between Bafana Bafana and Mali.

When negotiations began between the two entities, SAFA
initially rejected the SABC’s R10 million offer. The amount was meant for SAFA’s

In turn, the association argued that they were prepared to
stay on the R110 million a year deal that they had in the previous contract. Now
it seems the two bodies have managed to reach a compromise.

SABC to continue as SA Sports Awards media partner

Mxakwe promised that they would continue to play their role
as the media partner in the SA Sports Awards following the launch of their 14th
edition on Friday. The Sports Awards will be held in Durban, KwaZulu-Natal on
10 November 2019.

The GCEO should have more on the effectiveness of the new
partnership at the awards. At the moment, the SABC is only broadcasting the
Springbok’s matches at the Japan Rugby World Cup on radio.

SABC not airing Rugby World Cup matches

The broadcasting corporation is also playing some select
matches on radio. None of the matches have been broadcast on TV.

The SABC had initially not been able to reach an agreement with Multichoice to air any of the Rugby World Cup fixtures. Multichoice is the entity that owns the broadcasting rights to the Rugby World Cup.

SABC had stated that broadcasting the tournament on both its radio and TV platforms would result in a financial loss. In the end, they settled for radio broadcasts.

Despite this, Mxakwe has revealed that they remain hopeful and
positive that rugby will return to the public broadcaster’s screens in the future.