A new King Price advertisement has left South Africans in stitches once more.
The latest in the “when others don’t make sense” series of advertisements shows how the word ‘Skoffel’ can be misunderstood. In the ad, there is a misunderstanding when it comes to the word skoffel (which can mean ‘hoe’, but it can also mean ‘dance’).
On YouTube, the insurance company, King Price said:
“The king’s back with another #UnapologeticallySouthAfrican ad! And in true kingdom style, ‘Skoffel’ uses a misunderstanding (skoffel means ‘hoe’, but it can also mean ‘dance’) to make the point that some things don’t make sense… Like paying the same every month to insure a car that’s worth less every month.”
It is also understood that Freckle Creative’s Bouwer Bosch and Bennie Fourie were the creators behind the hilarious advertisement once more.
Watch: Hilarious ‘Do Something Sexy to a Tractor’ advertisement goes viral
According to SA People, Natalie Bisset, general manager of marketing, said King Price is “informal, funny and a little tongue in cheek, but always respectful” and that as a proudly South African brand, is big on humor.
Watch Skoffel advertisement
Back in 2018, the ‘Do Something Sexy to a Tractor’ advertisement from King Price Insurance went viral after it was shared to various social media and instant messaging platforms such as WhatsApp.
At the time, subscribers on YouTube said it is the “Best add ever!” with some saying they searched for the advertisement just to watch it again.
Others believed we had a new ‘classic’ South African television advertisement on our hands:
@KingPriceIns "You have to do something sexy to a tractor". Me thinks we have a new classic Saffer TV ad!— Richard (@hewhoisrich) April 11, 2018
Another ad in the above-mentioned series, ‘Lobola is no laughing matter…But not making sense can be’ went viral after it was released. In the video, a young man with an odd accent messes up his lobola payment!
The concept for this ad in particular came about when members of the team were at King Price’s Lekkerland Carnival in Dullstroom, reports SA People. Bouwer Bosch said someone “offered coffee, saying he was going to put the kettle on, and that sparked some wordplay.
“We also wanted to create something culturally diverse and proudly South African so we played with the concept of lobola… And here we are!”