Anna Wintour and Tom Ford are gearing up to launch a relief fund for those in the fashion business affected by the coronavirus crisis.
The Covid-19 pandemic continues to sweep the globe, with approximately 425,000 confirmed cases and 18,900 deaths. To help those impacted in the design and retail spheres, U.S. Vogue editor-in-chief Wintour and Council of Fashion Designers of America (CFDA) chairman Ford have decided to repurpose the CFDA/ Vogue Fashion Fund into a fundraiser.
“Over the last few days, both Tom and I have heard from so many of you about the impact of the ongoing Covid-19 pandemic, which we know has affected you both professionally and personally. Not one of us has been left untouched by it,” said Wintour in a statement. “To raise awareness for this new fundraising initiative, we are launching a video series, A Common Thread, which will tell your stories of how you are coping with the impact of Covid-19, how you and your business have been affected, and how you plan to move forward. It will also tell the stories of those you work with behind the scenes – we want to highlight the narratives of everyone who contributes so much to the incredibly strong and vibrant industry that we are all so proud of.”
The video series will be launched on 26 March. Donors can support the CFDA/Vogue Fashion Fund for Covid-19 relief by texting THREAD to 44-321 in the U.S. or contributing online. The fund is not limited to former Fashion Fund participants or members of the CFDA – applications for funding will be available from 8 April.
The CFDA/Vogue Fashion Fund was originally founded in 2003 in response to the September 11 terror attacks in 2001 and how the tragedy impacted emerging talent.
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