Karlie Kloss: ‘It’s time for Victoria’s Secret to evolve’_1

Karlie Kloss wasn’t surprised when she learned executives were cancelling the 2019 Victoria’s Secret Fashion Show.

After months of speculation about the annual spectacle, bosses at L Brands, the parent company of the U.S. lingerie label, announced last month that the event will not happen this year.

During a recent chat on the TODAY Show, former Victoria’s Secret Angel Karlie was asked for her thoughts on the decision, and she explained that she believes it is time for the brand to undergo a major transformation.

“I think it’s a reflection of the world we live in today,” she said. “And, you know, consumers demand that brands are inclusive and body positive and sustainable. And I think brands have to evolve.”

In recent years, Victoria’s Secret has been hit by the growth of contemporary underwear labels like Third Love, Aerie, and Rihanna’s Savage X Fenty, while company leaders have also been accused of failing to embrace diversity and inclusivity in its marketing imagery and shows.

And while Karlie is “grateful for the opportunities” she had while working with the brand from 2011 until 2017, she was “ready to move on” by the end of her contract.

At present, the blonde beauty is focused on her role as a host and judge on fashion design competition show Project Runway.

“This has been a great new role being the host of Project Runway and this is my second time doing it,” the 27-year-old smiled. “And I feel a lot more confident…For me, I was new to get, you know, used to it from being on the runway to being the host of Project Runway. And I have had so much fun.”

© Cover Media