Media studies dropout makes it big as a chemicals manufacturer

A media studies dropout has become one of the most popular chemicals manufacturers in the country. She credits her father for teaching her about growing a business.

What does the ex-media studies entrepreneur do now?


Chemicals manufacturer Itebogeng Molokela, who is now based in Midrand, Gauteng, acknowledges that the pandemic is bad news for everyone and the world, but at the same time she is happy for the growth of her business in the middle of the pandemic.


Her company's products — sanitisers and disinfectant — have sold fast during the pandemic. She said the demand was high since March this year when the pandemic started to spread globally. Her business also supplied all types of PPE.


She said at first, when she started her business in 2006, she was just a general supplier until she met her business partner who is a chemical engineer.


"We then decided to be in partnership of manufacturing the new sanitising products to help fight the virus as they were in high demand since March when the pandemic tarted to spread globally," she said.

Shifting focus


"When I started Relitile Trading Enterprise in 2006, it was meant to be just a general supplier, and then I later worked mostly with the Department of Rural Development doing installation of vegetable tunnels and installation of irrigation systems.


"That's where my focus was at from 2014 until March 2020. It was in March this year when I ventured into the PPE business," she said.


Molokela said even with her first agricultural products, it was a challenge.


"I got awarded my first job of installing tunnels that had irrigation system. I learnt a lot from it. After the completion of that project and with the help of my younger brother who works with Water and Sanitition, my love for the job developed."


She said at the time she focused mainly on rural development and agricultural equipments supply.


This mother of a five-year-old, matriculated in 2000 at Bokamoso Senior Secondary in Limpopo and then went to Pretoria West Technical College to study electrical engineering but did not finish her diploma.


She then enrolled in media studies with UNISA and again did not obtain the degree.


"I finally decided to focus on business and completed short courses for skills and business management," she said.


She said, "I have never worked for anyone, I just registered my own company in 2006 at the age of 24. My father, who was also a business man, assisted me and I learnt a lot from him about tendering and marketing my own company."


She says since then she has never looked back.


"I relocated to Gauteng around 2010 for growth and to find new opportunities."


Also read: Villager from Limpopo becomes international speaker


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