The pandemic has changed the way business is done worldwide and the fashion industry is not getting left behind. Interestingly, the 3D fashion show was planned for a virtual release before the pandemic.
The 29-year-old designer is originally from the Democratic Republic of The Congo and is now based in Baltimore in the United States where she is a contemporary women's wear designer and is the founder and lead designer at Hanifa, established in 2012. Her clothes have been warn by the likes of Kelly Rowland, Ciara and rapper Cardi B to name a few.
A tribute to the Congolese Cobalt mines
Mvuemba's new line is titled the Pink Label Congo collection and is more than just a garment parade. It is a virtual show with a meaning.
A statement off the Hanifa website pertaining to the collection reads, "My hope is that this collection inspires all women to stand tall in their power and like the Democratic Republic of Congo, to use their history, whether pretty or painful — to redesign their future. My country, the land of Congo, is ripe with an abundance of natural resources — the greatest of which are its people — its women."
The fashion show started off with a clip depicting Mvuemba's hometown in Congo focusing on the experiences of women and children working in the cobalt mines. The environment is pernicious and underaged children as well as women are often abused and work tirelessly under harsh conditions.
Everything in the Pink Label Congo collection has a tie to the Congo — from the vibrant colours to the fact that the line was created as a tribute to African seamstresses. The collection was created in mind with being a support able to benefit the families working in the mines.
You can watch the entire show @hanifaofficial IGTV.
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