Liverpool officially launch new Nike home kit – pictures

Liverpool FC have unveiled the first home kit of their Nike era after ending their association with New Balance with a historic Premier League triumph.

The Reds won't have a great deal of time off to celebrate their triumph before they have to pull on their much-anticipated new home kit for the 2020/21 campaign.

Liverpool officially launch new Nike kit

Liverpool Nike kit

Liverpool have signed a five-year deal with Nike that is set to bag them a baseline of £30 million (R659 million) per season. That is less than their deal with New Balance but it has been reported that the club have agreed a 20 per cent cut of all merchandise sales.

Liverpool Nike kit

That agreement could see Liverpool generate more than £80 million of revenue from their new kit sponsor Nike.

"The first Reds strip to be designed by Nike as part of the new partnership, the home shirt sees a traditional vibrant red jersey, accented with teal and white around the V-neck collar and sleeves," a statement on the club's website read.
"Red, white and teal has been a traditional colourway used throughout the club's history, relating to the traditional crest, while also appearing as a prominent feature on the iconic LFC jersey since the club was founded in 1892.
"Teal is also a colour that represents the city of Liverpool, reminiscent of the shade of the Liver Bird that sits at the top of the famous Liver Building."

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Liverpool Nike kit

Scott Munson, VP, Nike Football Apparel, said: "At the start of any new partnership it is important to show maximum respect and we have done that by concentrating on the club's core identity.

"What you have is a clean, strong design, which any fan would immediately know belongs to Liverpool."

Liverpool defensive titan Virgil van Dijk is a Nike sponsored athlete and wears their kit when he plays for Holland. Van Dijk is delighted with the kit he will be wearing as the Reds defend their Premier League crown.

"I've been part of the Nike family for a while now and have an incredible relationship with them," said Virgil van Dijk. "I'm very familiar with the quality of the design and innovation that goes into making a kit like this. Stepping out as champions next season in this kit will be really special."

Liverpool Nike kit

Billy Hogan, managing director and chief commercial officer at LFC, said: "We said back in January, when we first announced the new partnership with Nike, about our expectations on them becoming an incredible partner for the club. We're so excited to be starting this journey with Nike, the global leader in sports apparel, and we look forward to working together to bring performance and lifestyle product to our supporters in the years ahead."

Liverpool Nike kit unboxing

Liverpool Nike kit