DJ Zinhle has produced many a hit song in her career, but few will match the impact that Umlilo has managed to make. The 2019 single has now gone [b]triple platinum in just over 14 months. [/b]
It seems as if with every passing week, DJ Zinhle has another big win to celebrate. The newly-named CEO of Boulevard sparkling rose now has another feather in her cap after her popular 2019 single Umlilo went triple platinum this week. Her fans have been celebrating the news endlessly on social media and it doesn't look as if the celebrations are going to die down any time soon.
DJ Zinhle's most successful song
DJ Zinhle has an impressive catalogue of music from years gone by. From My Name Is with Busiswa, to the newly released iNdlovu featuring Idols star Loyiso, she definitely has a knack for giving the people what they want. However, when she looks back on her legacy as a musician, it's likely that she will consider Umlilo to have been her most successful song in terms of sales and chart performance. And who can blame her?
During a glitzy event at Pablo House in Melville, Johannesburg, DJ Zinhle was presented with her plaque by her parent label, Universal Music Group South Africa, signifying that the single had gone three times platinum. In South Africa, a platinum certification is earned when your album amasses 30,000 sales. Considering that Umlilo was a single (and 10 single sales count as an album sale) we can assume that it has amassed close to 90,000 sales since it released in August 2019.
Of course not many people outside of the recording industry speak in terms of physical sales anymore. Instead, streams are the most prominent currency in the modern music world. Most streaming platforms regard 1,500 plays as a sale, so we can safely calculate that DJ Zinhle's Umlilo has been streamed close to 135 million times across all platforms!
Why does South Africa love Umlilo so much?
This time last year, a large group of fans and supporters were advocating for Umlilo to earn the coveted "Song of the Year" title – and when you consider the numbers above, it would have made sense. There's something special about the song that resonates with listeners.
From the emphatic vocals, supplied by the mesmerising Rethabile Khumalo, to the uplifting message in the song's lyrics, right down to the ground-shaking instrumentals, overseen by DJ Zinhle herself and Mvzzle, everything seemed to fall into place in the perfect way.
‘Umlilo’ sits beautifully under Mzansi’s best songs of the Summer; it’s a feel good tune with a truly special message attached to its lyrics. @DJZinhle breaks down the making of ‘Umlilo’ & how it came to be the hit we know today. #redbullmusic pic.twitter.com/mz0ryMFseq— Red Bull South Africa (@RedBullZA) April 3, 2020
DJ Zinhle herself explained the powerful meaning behind the song in an interview with Mo Flava last year where she said, "There has been a big debate about 'Umlilo' because it's such a big club or party song and people don't know that its actually a sing that praises God. It talks about the wonders of God's love and it is based on Bible scriptures which is amazing",
If you somehow haven't heard the song before, take a listen to the newly certified triple platinum hit single below: